4 Ways to Build Brand Awareness with a Custom Tote Bag Have you thought about providing a custom tote bag to your community? You should! We're sharing great ways your business can use totes to build brand awareness. One of the best things about a branded tote bag is that you can reach potential customers from a distance at a fraction of the cost of billboards. Clever shopper bags are memorable, often quirky or funny and have dozens of uses. Read on for a list of four ways you can build brand awareness with custom tote bags. 1. Focus on a Hashtag One way that you can combine your advertising tote bags with your online campaigns is to spread awareness of a hashtag. A brightly colored bag with a hashtag in large font size is eye-catching. And hashtags are easy to remember. People who see the tote will be curious about the hashtag. They will likely search the hashtag on Instagram. Did you know that 1 billion users use Instagram each month? No matter what your business is, Instagram is a platform you can't afford to ignore. By printing your campaign hashtag on branded tote bags, you direct people to your online campaign. 2. Show off your Environmental Commitment Branded tote bags let you connect with customers in an eco-friendly way. Business bags with logos are reusable which reduces our global problem with waste. No matter your industry, your customers will appreciate your commitment to the environment. Not to mention, a focus on being green is a great way to build customer trust. Of course, totes can't be the only green initiative you embrace. Look for more ways to build sustainable practices. 3. Match Your Custom Tote Bags to the Brand One of the best things about advertising tote bags is that you can customize them to suit your business needs. If you are a winery, for example, a partitioned tote bag is a great and practical option for your business. Book stores and other shops could give out sling bags with secure handles. This way the bags can be used again and again. 4. Donate Your Bags for a Good Cause You don't only have to give out your custom totes only to your customers. A great use for your promotional shopper bags is for charitable donations. There are likely many worthy charitable organizations in your neighborhood. You can support your local schools and other non-profits by donating branded totes that they can use to hold a clothing or food drive. This way, you support a good cause and also gain a ton of free exposure for your brand. Don't forget to ask about media coverage. If the local press covers the drive, your name and a picture of your totes could end up in the paper for added exposure. Final Thoughts Custom branded totes are a win-win for you and your customers. Unlike other forms of advertising like billboards and online campaigns, totes are practical and useful for your customers. And they help reduce the reliance on disposable plastic bags. Are you ready to get your custom tote bags printed? The X style offers a wide variety of options to suit all your needs. Shop now for what you are looking for.